Mobile coupons have become an increasingly popular and effective marketing tool in recent years. With the widespread adoption of smartphones, it’s now easier than ever for businesses to reach their customers via their mobile devices.
Using Mobile Coupon Marketing Strategies
Here are a few ways mobile coupons are being used in modern marketing, plus some benefits:
Location-Based Targeting
Mobile coupons can be triggered to appear when a customer is in a specific location, such as a store or a specific neighborhood. This could be a powerful way to drive foot traffic and increase sales.
- For example, a fast food chain could send a mobile coupon offering a free burger to customers who are within a mile of one of their locations.
Personalized Offers
Mobile coupons can be customized to offer specific discounts or promotions to individual customers based on their purchase history or other data. This helps businesses build customer loyalty and encourage repeat purchases.
- A clothing retailer could send a mobile coupon offering a 20% discount to customers who have previously purchased dresses from their store.
Easy Redemption
Mobile coupons are easy for customers to redeem, as they simply need to present their phone at the time of purchase. This makes the process smooth and convenient for both the customer and the business.
- A customer could simply present the coupon on their phone at the time of purchase to redeem a mobile coupon for a discount at a department store.
Trackable Results
With mobile coupons, it’s easy to track the effectiveness of a marketing campaign. Businesses can see how many coupons were redeemed and how much revenue was generated from the promotion.
- A beauty supply store sends out a mobile coupon offering a 25% discount on all hair care products. The coupon includes a unique code that customers can use at the time of purchase. The store is able to track how many coupons were redeemed and how much revenue was generated from the promotion, allowing them to see how effective the campaign was and make any necessary adjustments for future campaigns.
- A restaurant offers a mobile coupon for a free appetizer with the purchase of an entrée. The coupon includes a unique code that the server can scan at the time of purchase. The restaurant is able to track the effectiveness of the mobile coupon campaign by monitoring how many coupons were redeemed and how much additional revenue was generated as a result. This data helps the restaurant understand the success of the promotion and make informed decisions about future marketing efforts.
Delivering Mobile Coupons
There are a few ways businesses can get their coupons onto customers’ mobile phones:
Email Marketing
Businesses can include mobile coupons in their email marketing campaigns, allowing customers to save the coupon to their phone or print it out to use in-store.
SMS Marketing
Businesses can send mobile coupons via SMS text message to customers who have opted in to receive promotional messages. This allows them to reach customers directly on their phones and make it easy for them to redeem the coupon.
Mobile Apps
Many businesses have mobile apps that customers can download. These apps often include mobile coupons and other promotions, making it easy for customers to access discounts and special offers.
Social Media
Businesses can promote mobile coupons on their social media channels and encourage customers to save the coupon to their phone and show it at the time of purchase. This allows businesses to reach a wide audience and make it easy for customers to take advantage of the offer.
QR Codes
Businesses can use QR codes to deliver mobile coupons to customers. Customers can scan the QR code with their phone to redeem the coupon, making it easy for them to access the discount.
In-Store Signage
Businesses can promote mobile coupons in-store using signs or displays. Customers can then show the coupon on their phone at the time of purchase to redeem the discount. This allows businesses to reach customers who are already in their store and encourage them to make a purchase.
In summary, the use of mobile coupons in modern marketing is a powerful way to reach and engage customers, drive sales, and track the success of a campaign. As more and more people rely on their smartphones for daily tasks, it’s an increasingly important tool for businesses to consider.
